Cleanse:This step meets the skin's basic need to be free of excess oil, dirt, and pollutants. If these impurities are not removed, you may experience dull, sallow skin; clogged, inflamed pores that can discolor and scar; or free radical oxidation that can damage cells, affect healthy cell renewal, irritate the skin, and initiate hyper pigmentation. To avoid these negative effects, cleansing should be performed twice daily.
Tone: Toning fulfills a basic daily need by preparing the skin to receive the benefits from other products and should be performed twice daily, after cleansing. Toning works in several ways. It calms and soothes the skin; toning also minimizes the appearance of pores and balances the skin's pH.
Protect:The protect step meets the skin's basic need for a morning moisturizer with SPF to guard against harmful UV rays and environmental stressors. Sun damage degrades the moisture barrier and structural proteins and promotes discoloration-all signs of premature skin aging.
Hydrate: The hydrate step provides vital lipids, replenishing moisture, and key repair components for optimal nighttime recovery. Nighttime hydration should be applied once daily in the evening.