The latest images of fashion, featuring the talent and style of Zoë Hong, have been created by Mariya Novitski Photography.

How did you meet Zoë Hong?
I met Zoë through Facebook. We have several friends in common. I was looking for local fashion designers to use for an editorial, and I was impressed by Zoë's work. After Zoë looked at some of my photographs, she let me borrow a couple of her dresses.

Q: Do you often find Facebook useful in your work?
Yes, Facebook is a wonderful networking resource. It's a great way to keep in touch with the people you meet, to meet new people you might want to work with, and to market your business. My facebook fan page,, is always the first place to see my new editorials.

Q: What happened next?
Zoë and I decided to put together another shoot, in a similar style, that featured her designs. The photoshoot is featured in an article in

Q: Why did you choose that publication?
My current focus is promoting the talented and passionate designers of the San Francisco Bay Area, and so it was a natural choice, as it is a showcase of the diverse styles being created here.

Q: When did you know you wanted to be in the fashion industry?
I dreamed about being in the fashion industry since High School. I thought a lot about what I would like to do as my career and the only thing that I could think of, that I would not get bored of, was being a fashion photographer.

Q: What does fashion mean to you?
Fashion, like photography, is a form of expression. It’s passion and creativity. It’s one of the great things that make us who we are.

Q: How long have you been in the fashion industry?
I received my Bachelor’s degree at Brooks Institute of Photography two years ago, and started actively participating in the Bay Area fashion industry about a year after that.

Q: What is your role in the industry?
My job is to create and capture interesting photographic stories that captivate the viewers and inspire them to buy.

Q: What is your inspiration?
I’m inspired by beauty, creativity, and passion. I can find it in a model, a piece of clothing or another photographer’s work. It can be anything, anywhere; I just have to keep my eyes and mind open.

Q: Is there a theme or message in your photography?
I aim for perfection, or at least my idea of it. I strive to show it in each of my editorials, as well as within my whole portfolio. I accentuate the beauty of each subject, and each editorial has a background story that carries the theme which inspires the photographs.

Q: What makes your photography unique?
My images are strong in both the technical and creative aspects, driven by my skill and heartfelt passion, and even then, I only publish my best images. It takes more than clicking the trigger to be a professional photographer. I think of an idea, and I build it from scratch. Then I capture it and refine it. My photographs justify the time and effort I spend from pre-production to post-production.

Q: Is there a quote that defines you in the business, or personally?
“You don’t take a photograph, you make it.” – Ansel Adams

Q: What is the equipment and software that you use?
I shoot with a Canon 5D, and I usually pair it with a Canon 70-200mm lens. I use Adobe Lightroom 3 to edit and process, and I use Adobe Photoshop CS5 to retouch.

Q: What is your favorite fashion editorial you have done so far?
The black and white strip light shoot with model, Anna Makovchik, is probably my favorite so far, because I was able to put it together in one week, shoot for 9 hours straight and release 10 amazing photos. It was inspired by a photographer I admire: Melissa Rodwell. I constantly strive for improvement and I often use her photography to push me.

Q: What are you currently working on?
I shot an editorial last Sunday, at a modern furniture gallery, featuring wardrobe by local designer, Anya Tatarenko. The work is currently in post-production phase.

Q: Where can readers find your photography?
On my website at or my fan page at

If you'd like more information about this topic, or to schedule an interview with Mariya Novitski, please call Comet at 650-315-4260 or e-mail Comet at Com3t@Yahoo.Com.


Photography by Mariya Novitski Photography

Designer ZOË HONG

SJFW Fashion Writer | Exec. VP Natalia Bondareva

Contact information
Mariya Novitski Photography
Redwood City, CA

Headpieces by Kitty Andrew's Millinery

Styled by Carina Castro

Makeup by Tamara Locke

Hair Styles by Terri Brown - Gilbert

Featured Models Shai White | Liana Neparidze | Kalisha Esfandiari


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